Policy 1520 – Distribution of Marketing Materials to Students

Any individual or organization wishing to notify students of upcoming events is subject to this policy. Upon approval from the superintendent or his/her designee, distribution of marketing materials shall take place via the district’s Community Connection webpage and be regularly shared by schools via a “Virtual Backpack” link in school e-newsletters, along with a notice that a limited number of hard copies are available in school offices.

In all cases, notification of the following is not permitted:

  1. Material that is primarily of a commercial nature, including material that primarily seeks to advertise products or services of outside businesses
  2. Material that is insulting or violates the rights of others, including material that is libelous, invades the privacy of others, infringes on a copyright or is in any way prohibited by state or federal law
  3. Material that is socially inappropriate or inappropriate due to the maturity level of the students, including material that is obscene, pornographic, lewd, vulgar, indecent or insulting to any group or individual
  4. Material that may incite a person/people to commit illegal acts or violate school board policy
  5. Material that is likely to cause substantial disruption or interferes with the orderly operation and discipline of the district, school or school activities

LEGAL REF.: Wisconsin Statutes

  • Section 118.12(1) [Promotions in the schools]
  • 120.12(2) [Board duty; supervision over the schools]


  • 1410, Free Materials
  • 1510, Advertising/Promotions

AFFIRMED: February 25, 2003


  • March 25, 2003
  • December 19, 2006
  • September 28, 2010
  • June 25, 2013
  • September 3, 2020

Rule 1520 – Distribution of Marketing Materials to Students

The superintendent or his/her designee is responsible for reviewing and approving all materials that will be distributed widely to students.

External Requests

Distribution of materials must be done in accordance with adopted policies, rules and procedures. Distribution shall not be construed as an endorsement or approval of the materials by the district. Recognizing the primary mission of the district is to meet the educational needs of its students, the district reserves the right to deny requests. No student may be required, coerced or harassed to accept the materials. Requests may be approved if ALL of the following are true:

  • The event is educationally beneficial to students
  • The event is age-appropriate for students at the discretion of the superintendent or his/her designee
  • The material contains the disclaimer, “This material and/or activity is not sponsored by KUSD or its personnel.”
    • This must be located on the front of the material in 12-point font or larger
  • Materials are submitted for review one month prior to the event
  • Distribution guidelines provided upon approval are followed
  • The requesting organization provides the materials in English and Spanish
  • The requesting organization agrees to deliver at least 20 copies in both English and Spanish to schools to make available to families who may not have access to technology

The superintendent and/or his/her designee reserves the right to deny requests based on the guidelines above and in the best interest of students/families of KUSD.